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How To Not Act Like Facebook On Twitter
Oh Facebook, how do you annoy me, let me count the ways… Have you ever gone to your feed or wall and it is dominated by one person posting things you don’t really care about? In the real world we...
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3 Reasons Why Scheduling Posts is Good Business
You’ve seen it, you’ve heard about it, so why aren’t you doing it? I’m talking about scheduling posts for your social media accounts. It seems some people are on the fence about scheduling. Maybe they...
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The Value of Audience in a Distracted World
In this world, there is a digital squirrel every nanosecond to distract you. Getting and keeping people’s attention is getting harder and harder to do. One thing we can learn from TV is how and why to...
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Why First Experiences Turn Into Last Experiences in Business
They say you only get one chance to make a first impression, what they don’t tell you is that in business your first impression may be your last. Understanding how the brain works and what that has to...
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Is Your Marketing Timeless?
To answer the question, “Is Your Makreting Timeless? No it isn’t. I’m going to share with you 4 Key understandings to make your message stick. Marketing doesn’t operate outside of time because...
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Are You Offering Micro Services?
Sometimes smaller is better. You know, if you look at the world holistically you may notice a trend. The trend is micro. Let’s look at some of the micro trends happening in the recent past. Texting –...
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The Secret of Smart Social Gratitude
I was reading a post by Mark Schaefer this morning called, Why I stopped thanking people on the social web. It was an interesting article on the issue of Tweeting thank you’s to people who share your...
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Samsung UnPacked Event and What they are Missing
Well, Samsung held their UnPacked 2 Event at IFA 2013 in Berlin. I wrote a post last year about The Good, Bad , and Ugly of their last event where I analyzed the event, products, and their target...
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Small Voices in a Big World
The internet is big and it connects billions of people. This means the level of noise is immense. Our response to the noise of the world like a baby’s response to over-stimulation is to need quiet...
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Why Your Pop-up Ads Will Burn in Hell
OK, it’s true, I’m going to go holy roller on you. It is time to send your pop-up, pop-under, and panel advertising to H – E Double Hockey Sticks! Let me start this post with a simple event today. I...
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Staying in Front of Your Customers
Hello Everyone, OK I’ll admit I have not written a new post for a little while. Having tons of projects, a move, and all my clients takes you away like a groundswell, which by the way is a great book...
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3 Tips for More Social Engagement on Twitter
Hello Everyone! OK so I had to actually take a break from my work to write this post because I work with social media every day. I see the good bad and ugly on Twitter. With over 50k followers my...
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Counter-Positioning to Win
Hello everyone, When it comes to positioning, this is one of the most powerful concepts to good strategy. It reminds me of the the ancient karate master who stands there smoking his pipe while 3 young...
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The Sum of All Smarts
Hello Everyone, Alas, I felt the need to write a post and here we are sitting together. I was recently reflecting on one of the core things that I feel separates me from many other people. I like to...
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Social Media Tactics of Marketers Across the Web
Hello Everyone, The internet is a roaring sea of information. A marketers paradise, or a mirage for many. The ability to market to target audiences and even mass market are ridiculous, but all this...
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How to Ask for Social Media Favors
How to Ask for Social Media Favors Hello Everyone, If you have been around social media for a while there will no doubt come a time when someone asks you to do social media favors. I get requests like...
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Stop Social Media Mugging People
Walking the streets of social media can be a dangerous proposition anymore. I know you feel safe sitting behind your keyboard, but I had to admit, I have been social media mugged many times on my way...
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From 5000 to 100000 Followers on Twitter – What I learned
Hello everyone! Well, the time has come…. and I am happy to be able to write this follow up post to my 0 to 5,000 Followers on Twitter post from about a year ago. I have seen tons of growth and am...
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The Value of Finding Your Audience
As I think about marketing and social media and delve into what core problems cause so much challenge in a marketers world, I come to a glaring issue that trumps so many other things. I see people in...
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Brand Strategy Lessons with a .50 Caliber Bottle Opener
Hey everyone, today I’m going to share some powerful lessons brands can learn from work I am doing with Bullets2Bandages.org who sells .50 caliber bottle openers and custom gifts with a percentage of...
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